Consumers Gobbled Up the Early Holiday Shopping [Infographic]


This past holiday weekend, American families gathered for their traditional turkey, football and apple pie.  This year, with the controversy over the increasingly early shopping hours encroaching on family-time, retailers held their collective breath to see if consumers would respond to the earlier store openings and leave their families if the sales were enticing enough.  And they did! 45 million shoppers headed out on Thanksgiving Day.

The four day shopping weekend continued to show online and mobile growth with consumers opting to surf their tablets and smartphones — showrooming, webrooming and jumping on mobile delivered deals.

We pulled together an infographic to capture some of the many stats that make up this shopping holiday that has become as American as apple pie.



Want to learn more about adding mobile marketing into your retail campaigns? Download Making the Mobile Connection This Holiday Season and All Year Round.


About the Author: As Genesys Cloud's Marketing Content Manager, Rachael brings 12 years of experience in consumer, non-profit and business-to-business advertising and marketing. She came to Genesys with the acquisition of SoundBite Communications in July 2013 where she was responsible for the strategy, production and execution of SoundBite's marketing programs specializing in content development and lead generation. She previously held marketing strategy and communication roles at Arrow Electronics and Comcast Cable. Rachael graduated with a Media Arts degree from Emerson College.

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