Cloud For Good: How Businesses Can Give Back in 2013

Give Back

Happy New Year! With so many companies ready to start this year off fresh, we’ve been thinking a lot about giving back. While businesses would normally dig deep into their pockets to help those in need, we’ve been thinking, why not leverage cloud technology for good this year?

The cloud has become the foundation for many technology products and there is a huge opportunity for businesses to donate their cloud services to charity organizations. The cloud makes it possible for companies to quickly and seamlessly deploy applications from anywhere, making it easy for cloud businesses to help charities/non-profits since tech products don’t normally fit into their budgets.

According to an article in the Washington Post, this is something several cloud companies have thought about and have recently used their cloud services to not only improve internal operations, but to also enhance how they give back to their communities.

At Angel, we worked with Our Neighbor’s Child, a non-profit, community-based organization, which provides holiday gifts for children in low income families in western Fairfax County, VA. We donated our customer experience outbound technology to better connect the organization with families, confirm gift deliveries, and monitor the effectiveness of each conversation. With the cloud, Our Neighbor’s Child was able to cut down the time volunteers had to manually spend in the past calling homes to confirm and schedule gift deliveries, which overall resulted in a 96% success rate and a delightful holiday experience.

Other examples of ways cloud companies can use their expertise and internal resources to give back are:

  • Give a website a facelift – Most charities don’t have a lot of money to splurge on fancy websites. A cloud web design company could offer its services to spruce up a website and make it more functional for people looking to donate/those in need.
  • Provide fundraising tools – A cloud company can help an organization and its donors keep track of fundraising amounts, which could ease how a charity tallies their donations.
  • E-mail newsletters – A cloud email marketing company can donate their software to a charity to help them keep in contact with the community to let them know when services are available, or when community events are scheduled, as well as provide organization updates.

The cloud allows businesses to provide tools that put the customer first – easing the connection for an organization to its community by eliminating the need for a dedicated IT staff. This creates a seamless, easily scalable experience for the business or charity, improving overall productivity, while enhancing the experience for a community or family in need.

Do you have any other ideas on how companies can use the cloud to give back? Let us know in the comments below!


About the Author: Lisa P. Bonanno serves as the Director of Corporate Marketing. As a marketing veteran, Lisa sets the vision and direction of Angel's marketing strategy to build brand equity and drive revenue growth. Prior to joining Angel, Lisa led the high-profile B2C Signature Program, Help the Homeless, at Fannie Mae and grew it year over year under her leadership. She holds a Bachelors of Science Business Administration degree in marketing from American University and a MBA from Marymount University.

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